I then price at the lower end or less than current market value. Of course there are anomalies at art auctions. An artwork may seem to have gone very cheap ... but often there is a serious problem with condition and consequently high restoration costs.
You may be assured that all prices are reasonable and against dealers prices ..damn cheap! For instance I am offering three very nice Edwin. St John watercolours of Sussex at £250 each. For similar watercolours dealers are asking £750.
The normal dealer mark up price is 2 to 3X auction price.They, of course, have many overheads, and can offer sound advice. In the jungle of contemporary art a reputable dealer can offer very valuable guidance. There is a lot of rubbish out there. Although I pay some heed to the adage of "buy what you like" I am not ashamed to say that I also consider Art a serious investment opportunity. The problem with contemporary art is that by the time an artist becomes 'known' his prices are high. For my money, the works of Mitch Griffiths, who already has an international reputation, will hit the stratosphere. His works are here ...Halycon Gallery.